Once upon a time if you liked a band you braved passive aggressive record shop assistants and bought their latest 7-inch. Then came the Beatles, and all of a sudden you could buy lunch boxes, little figurines and tea towels. They kickstarted a merchandise continuum that eventually saw my little sister sleeping under a Backstreet Boys duvet cover while wearing a Take That T-shirt and waiting to be awoken by an ‘NSync alarm clock. Pandora’s box was opened, and there was nonsense, underwear and JLS condoms inside.read more
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